Who We Are
About Apex Underground
The Sewer Sales Specialists
Apex Underground is a specialized training company focused exclusively on one of the most valuable and overlooked opportunities in the plumbing industry: sewer sales.
We help plumbing companies turn technicians into confident, ethical, high-closing consultants through our proprietary five-step sewer sales system.
Unlike generic sales training, we work directly with your team, in person and on-site, using your equipment, working alongside your technicians, and applying the system to real calls in your market.
A Better Way to Sell Sewer Replacements
Sewer replacement is often one of the highest-ticket services a plumbing company offers, yet many technicians have never been given a structured process for selling it.
Our approach is built around trust, transparency, clear communication, customer involvement, and ethical persuasion. We teach technicians how to guide homeowners through the discovery process, help them understand the problem, and confidently choose the right solution.
No pressure. No gimmicks. No one-size-fits-all scripts. Just a simple, repeatable system designed to create consistency and better results.
Why Apex Underground?
A Proprietary Five-Step System
The backbone of everything we teach, built for every tech role.
In-Person, On-Site Training
We train your team directly, on your calls, with your equipment.
Psychology-Driven Communication
Trust and transparency over pressure, scripts, or gimmicks.
A Unified Framework for Every Role
One system that works whether a tech cleans, diagnoses, or closes.
A Repeatable, Ethical Sales Process
Consistent results without pressure tactics or gimmicks.
Apex Underground doesn't teach technicians how to simply sell more. We teach them how to sell sewer replacements the right way.
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